Business Branding
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Take advantage of our specialised Brand Building services to build an unforgettable and valuable brand for your business. A set of graphical designs, colours and text themes that may include a logo, or be based around your existing logo. These form the basis of a visual branding theme across your materials and marketing that provide a consistent and recognisable format for your brand. A style guide documents the particulars of your branding visuals for others (such as graphic designers or advertisers) to follow in order that your branding themes are kept consistent across materials. Usually the style guide will specify how your logo is to be displayed and what the correct colour codes are to be used. It will contain professional artwork for your logo and can also outline the use of other branding imagery. A deep discovery process involving a review of your business, processes, staff, customers and materials. Everything that impacts the customer perception of you at every point of contact. The process allows us to discover your strengths and opportunities, and to identify areas that may have a negative impact on your image with your customer. Because we include a number of key staff members, the process often serves as a safe and motivating way for staff to become a part of the development process, and generates ownership of any new programs that may emerge. A key tool best developed in a workshop environment, the Mission & Vision statement serves as a guide to everyone working in your business, and gives the customer confidence that your business is based on sound principles and practices. A good Mission & Vision statement can provide the founding stone for all your business and marketing activities. Identifying your key audience and determining ways to reach them. Our experience in business marketing allows us to help you develop coordinated strategies and campaigns that build your business brand and generate effective results. Customised, cooperative workshops useful for developing campaign ideas, branding names and themes, customer programs and more. We deliver seminars in both short and long format covering business branding, marketing, and doing business on the web. * Our Workshops and seminars are often customised to suit our audience. They include plenty of audience participation and are designed to inspire, motivate and generate real results. |
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Brand building is at it's most effective in small to medium business - simply because you have more control over all the elements, can react quickly to customer feedback and can present a more personalised and honest image. So, why would you leave your brand to fate? |
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A word from Promec Services
"Working with Graphical Constructions we have been able to asses what our business is, who our target market audience is and deliver a strong image on who we are and what we do. In the process we have worked as a team in focusing on our marketing and branding.
We are looking forward to entering the marketplace with our new stronger image, and increasing sales through fresh and powerful marketing. It has been a pleasure working with the professional team at Graphical Constructions. We appreciate what they have created for our business."
Promec Services




